![]() It’s all here, which I think is unique in the country. There’s Spanish, Tudor, super modern, Craftsman. ![]() Well, you’ve got every type of architecture here. Over iced tea at the Chateau Marmont in West Hollywood, the editor spoke about leading a magazine in the digital age, why anniversaries are good for looking ahead, not back and why Los Angeles is “dictating how people want to live now.” (This interview has been edited for length and clarity.)Īrchitectural Digest was founded in Los Angeles, and you’re highlighting that as part of your centennial celebration, including the book “ Architectural Digest at 100: A Century of Style.” What, to you, has been California’s contribution to architecture and home design? Because the magazine was founded in Los Angeles, Astley made sure to honor those roots, emphasizing Southern California and its importance in the home design world. This year marks the magazine’s 100th anniversary, and with it, the requisite celebrations - including a special print edition out in November and a lush coffee table book featuring some of the brand’s most sumptuous images. Astley has also featured buzzy names like Kylie Jenner in her magazine in addition to its traditional stable of high society types. As other magazines go through layoffs, she’s launched two subbrands: the millennial-focused Clever and AD Pro, for industry professionals. When Amy Astley was named editor in chief of the shelter magazine Architectural Digest three years ago, she likened it to inheriting a “sleeping beauty.” The Condé Nast publication had glamour, prestige and pedigree but a small digital imprint in an age when HGTV and house-flipping Instagram influencers were taking over the zeitgeist.Īstley, who sees this as a return to her roots (her career at Condé Nast started at the now-defunct HG magazine) immediately pushed for the brand to lead the online conversation, and the numbers prove it: The website’s traffic grew 223% in the two years beginning in December 2016, while on social media she’s overseen a staggering 718% uptick on YouTube and 930% on Instagram.
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